A groundbreaking innovation video from BASF & DBC Group showcases the cutting-edge product with impressive effects, offering a unique visual experience!
In the video, BASF's 'polyurethane thermoplastic foam material e-TPU INFINERGY® ETPU particles' combines comfort, durability, resilience, and environmental friendliness, making it a revolutionary product. The infinergy from Adidas Boost running shoes has been innovatively applied by DBC Group to ETPU athletic tracks and artificial turf. Future applications may include ETPU furniture, packaging, aircraft, and automotive seats.
Innovation never stops
In 2016, ETPU was innovatively applied in sports flooring. In just two years, DBC Group and BASF have used their labor of wisdom to serve the industry with innovation, creating true value that has been recognized by users and trusted by the market. Currently, our share in the global sports flooring market is among the top.
Recently, the ETPU athletic track has received double good news - it has been certified by both the Chinese Athletics Association and the International Association of Athletic Fields (IAAF). This means that the BASF & DBC Group ETPU athletic track series may be widely applied in top professional events around the world.
A good product that advances technology will ultimately win users, markets, and the respect of professionals. This also confirms DBC Group Chairman Lin Fanqiu's work creed: doing things with attention to detail, precision, reality, and intention leads to ultimate success.
Many ask about the development path of DBC Group. In short, it is based on two pillars: first, technological innovation; second, win-win cooperation. Innovation runs through everything, whether in technological or collaborative innovation.
On cooperation, DBC Group Chairman Lin Fanqiu said:
In this era of global digital competition, whether you are a state-owned enterprise (SOE), a central state-owned enterprise (CSOE), or a small and medium-sized enterprise (SME), you will face the possibility of being transformed. We must enhance our competitiveness through effective and innovative cooperation. Having your own core advantages is key to attracting excellent partners. Therefore, companies need to strengthen their capabilities, foster internal growth, build talent teams, and embrace a future of mutual benefit and win-win outcomes. In this era of information and pragmatism, integrity in actions and words is not just for show; it is the foundation for cooperation and shared success.
It is precisely based on such business philosophy that DBC Group has broadened its path in its collaboration with BASF.
On August 30, 2018, DBC Group was honored by BASF as the 'Best Partner in the Construction Industry in Greater China.' This recognition reflects DBC's strong innovation capabilities and its all-out efforts.
This is an era without clear rules. We are not naturally endowed with good fortune. Facing a vast market and harsh realities, we must work hard, strive for excellence, and seek better products to meet the increasingly changing market demands and higher user expectations.
In the future, the world will be full of possibilities. Meeting challenges with craftsmanship and embracing the future through innovation—doesn't that sound like a good approach?
Observant readers may have noticed that a new brand, Infiniti INFINERGY, was mentioned in the video. What's DBC Group's next move? Stay tuned to the DBC Group WeChat official account for more details.
